General Motors feels it has a lineup stuffed with vastly improved products and it wants to intend as many customers behind the wheel of a newborn Chevy, Cadillac, GMC or Buick to prove its point. Anyone can nous over to the topical concern for a effort drive, but the General is reportedly looking for modify more structure to intend you to evaluate a newborn GM product, including effort drives right at your topical auto show.
The city News reports that GM is employed with officials from COBO and the municipality of city to set up a driving route so that consumers can effort the automaker's products on-site. Vehicles probable be featured include newborn products such as the 2010 Buick LaCrosse, Chevy Equinox, GMC Terrain and Cadillac SRX. The effort drive Atlantic at COBO is reportedly part of GM's totally revamped 85,000 sq ft exhibit space, which includes more interactive displays and plentitude of areas to exhibit off newborn profession like direct injection and the Voltec system. Obviously, the General needed to make some field changes, since it won't need displays for Pontiac, Saab and Saturn in 2010.
Customer effort drives were piloted at the New England Auto Show early this year, where Cadillac reportedly put over 1,400 grouping behind the wheel. GM is also looking to set up drives at several another field shows, including metropolis in February, but the biggest push will take place in field metropolitan areas on the east and west coasts, where GM creation consideration is weakest.
Auto exhibit effort drives make amend sense, considering that jillions of showgoers listen these events every year. People who pay $12 to look at cars in a crammed and crowded convention center are probable the exact same grouping to intend agog about newborn products. Why not give them seat time and permit the word-of-mouth flow?
