- New advertising campaign features Chrysler, Dodge, Jeep® and Ram vehicles throughout the years
- Aimed to inform consumers, suppliers and partners that Chrysler Group LLC is now a different company with a new alliance relation and a healthy creation plan
Auburn Hills, Mich., Jan 1, 2010 - Chrysler Group LLC introduced today a new corporate business crusade designed to reach discover to consumers as well as the company's some suppliers and partners.
The new corporate campaign, \"Coming Home,\" was created in salutation to requests from Chrysler Group dealers and research conducted which institute that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alinement partner and a healthy creation plan.
\"This ad tells a news of Chrysler products transfer home idolized ones throughout the years and our dedication to continuing to bring them home. It was essential to verify this news during the holiday season because it is a time when families come together,\" said Olivier Francois, Head of Marketing, Chrysler Group LLC. \"We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.\"
The ad features a utility bringing bag a leather travel bag throughout the years in different Chrysler, Dodge and Jeep® vehicles. The travel bag symbolizes the postscript of life with all Chrysler Group brands and is the progress that ties the whole news together. While different Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930's Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.
The 60-second ad was created and produced by the Chrysler brand's advertising authority of record, Fallon, and is scheduled to expose beginning January 1 – 4, 2010 during the mass structure games as well as the Chrysler, Dodge, Jeep and Ram brand scheme sites:
- Jan 1 – Rose Bowl, ABC
- Jan 1 – Outback Bowl, ESPN
- Jan 1 – Sugar Bowl, FOX
- Jan 2 – Liberty Bowl, ESPN
- Jan 2 – Liberty Bowl (Repeat), ESPN2
- Jan 4 – Fiesta Bowl, FOX
Chrysler Group LLC, formed in 2009 from a orbicular strategic alliance with Fiat Group, produces Chrysler, Jeep, Ram Truck, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a orbicular scale, the alliance builds on Chrysler's society of innovation – first established by Walter P. Chrysler in 1925 – and Fiat's complementary technology – from a company whose acquisition dates back to 1899.
via:autoblog
